DFM moves into Algeria – AX3 opens “New Life Plus” in its debut
ALGIERS, Algeria, March 20, 2016 /PRNewswire/ — As a major motor show at the beginning of 2016 and an annual motor event in North Africa, Equip Auto Algeria 2016 kicked off on March 17, 2016 as scheduled. After participating in the exhibition in 2014 and 2015, China’s No. 1 auto brand–DongFeng Motor Corporation (DFM) will appear at the exhibition again this year with AX7 and AX3, boosting the expectation of visitors.
Algeria is an important overseas market of DFM. In 2015, DFM launched its two strategic models–AX7 and A30 in Algeria, and achieved outstanding results. This year, DFM will make brilliant appearance at Equip Auto Algeria 2016 with 10 models, including DFM AX7 SUV, DFM’s second star SUV-AX3, DFM A30, DFM H30 Cross, DFM Joyear XV, DFM Xiaokang Fengguang 360 and DFM Xiaokang K01, K02 and V21. With the constant recognition of DFM vehicles (quality and performance) in Algeria, the models to be launched this time will set off a sales fever and achieve good results.
On the afternoon of March 17, DFM held the initial launch and promotion ceremony of AX3 SUV strategic model at SAFEX Expo Center, Algiers. Present will be officials from Algeria’s local government and Yang Guangyu from China’s Embassy in Algeria. Su Weibin, general manager of the Overseas Business Unit of DFM, will deliver a welcome speech. Also present will be nearly 100 guests, including representatives from Algeria’s Ministry of Transport, industrial associations, Chinese institutions and mainstream media.
While displaying fine models, DFM will also arrange daily operation activities such as art performance, prize quiz and children’s doodling, to make visitors experience DFM’s “With You” culture most intuitively. The sales representatives will warmly receive visitors, and explain the exhibits’ features and configuration in detail, earning unanimous praise for their professionalism. Visitors will come endlessly to DFM’s booth for viewing vehicles, making negotiation and participating in activities, making the booth the most popular and characteristic one in SAFEX Expo Center.
As an important SUV model of DFM, AX3 proposes a brand philosophy of “New Life Plus” for the first time, uses international frontier technology and design language according to young customers’ demands, and exerts advantages in space, power and fuel consumption. It is not only a tailored city SUV, but also the only T-powered model among all SUV models of its segment. “Ultra large” AX3 SUV will be the brightest focus in the exhibition.
DFM was founded in 1969. In nearly 50 years of creation and development, it reflected the changes of an era, witnessed the rise of China’s auto industry and became a symbol of China’s auto industry. To meet the diverse demands of target customers in North Africa, DFM has made constant efforts in such aspects as new model launch, international brand communication, marketing enhancement, channel distribution and construction, financial support and after-sales service, thus making great progress and achieving encouraging results in overseas development.