Luanda:Angola's strategic efforts to transform its tourism sector have garnered expressions of interest in private investments exceeding $8 billion, as announced by the Ministry of Tourism.
According to Angola Press News Agency, the figures were disclosed by Minister of Tourism Márcio Daniel during his participation in the 'Conversas Economia 100 Makas' program, which focused on the theme 'Tourism in Angola From Potential to Economic Transformation - Strategy, Achievements and Prospects'. The minister highlighted that 95% of the investment interest is concentrated in three provinces, indicating a strong focus on the country's key tourism areas. These investments are expected to create approximately 12,840 jobs, including 5,136 direct and 7,704 indirect positions.
Currently, the Ministry is overseeing 32 proposals from both national and international investors. The government's tourism strategy aligns with the Angola 2050 Long-Term Strategy, the National Development Plan (PDN), and the National Tourism Development Plan (PLANATUR). The Angola 2050 vision aims to position the country as a competitive tourist destination, with goals to attract two million international tourists annually, boost tourism's GDP contribution to 1.9%, and achieve 8.1 million domestic overnight stays per year.
The 2023-2027 National Development Plan (PDN) outlines priorities such as securing large-scale foreign direct investment, improving tourist access and mobility, enhancing infrastructure, and refining the legal framework governing tourism. PLANATUR 2024-2027, established by Presidential Decree No. 69/24, aims to train 2,100 tourism professionals, develop four tourism hubs, and increase the sector's GDP contribution to 1.3% by 2027.
Minister Márcio Daniel emphasized efforts to overcome structural challenges, including enhancing Angola's international profile, improving infrastructure and accessibility, upgrading human resources skills, and increasing private investment. Initiatives include participating in eight international tourism fairs and expanding the number of tour operators promoting Angola from 21 to 64.
In communications, the promotional campaign 'The Rhythm of Life' achieved significant media reach, generating over 2,200 articles and publications with a potential audience of 3.6 million and more than nine million views. The country also received eight international recognitions for its tourism efforts.
In the hotel sector, initial technical inspections have been conducted on 16 four- and five-star hotels in Luanda, with a total of 22 technical visits completed out of a target of 150. The minister also highlighted the success of the Capacita Turismo 2025-2027 program, which has trained 3,033 personnel, surpassing the 2026 and 2027 targets.
Administrative simplification measures have been introduced, reducing licensing procedures to around 10 minutes and implementing an unlimited-term tourism license, enhancing efficiency and effectiveness in the sector.
