Luanda: Consumer Choice Angola launched the '5 Star Product' certification on Wednesday (25), in Luanda, a seal that aims to distinguish products that stand out for their quality, reliability, and perceived value by consumers. It is annual and involves a periodic reassessment of the certified products, with the aim of guaranteeing the maintenance of the seal and reinforcing confidence in the market. With the launch of this initiative, Consumer Choice Angola intends to make the '5 Star Product' a benchmark of trust in the national market.
According to Angola Press News Agency, the director of Consumer Choice, Miguel Soares, who was speaking at a press conference, mentioned that the new certification arises as a response to the growing diversity of products on the market, with the aim of facilitating consumers' purchasing decisions, ensuring greater clarity, confidence, and security. 'If it is reliable, if it is of quality, it is a 5 Star Product', he stated. The official emphasized that the seal aims to guide consumers in their choices, especially given the large number of products available on the national market.
He explained that the certification is based on five fundamental pillars, namely compliance with legislation, performance and quality, price-quality ratio, user experience, and added value. Only products that achieve excellence in these criteria will be eligible to display the seal. According to Miguel Soares, the process includes a rigorous technical evaluation, carried out by specialized and independent entities, guaranteeing impartiality and credibility. The official added that products are analyzed according to their nature, which may include specific technical tests, as in the case of automobiles, food products, or current consumer goods.
In addition to benefiting consumers, the initiative also aims to value companies that focus on quality and act as a differentiating factor in the market, thus reinforcing the position of a brand. In turn, Jos© Vunge, a representative of a consumer protection organization, stated that the certification constitutes "another important step" for consumer protection in Angola. He stated that the seal will allow consumers to more easily identify products that meet not only legal requirements, but also ethical and quality standards.
The Consumer Choice Award is an internationally recognized distinction that highlights companies and professionals who demonstrate excellence and commitment to meeting consumer expectations. The initiative, which promotes a business focus on customer experience, also serves to significantly contribute to a culture of excellence and innovation that benefits both consumers and businesses, in addition to driving market development and improving service delivery.
