Over 300 youth and women from Migori County have received virtual training that aims to increase their digital economy literacy.
The training was conducted at Migori Teacher’s Training College by Kenya Virtual 21, a Public Relations (PR) and Marketing Firm that targets social media starters and entrepreneurs.
Kenya Virtual 21 founder Eliseba Okeyo noted that the aim of the seven-course module was to equip social media entrepreneurs and start-up users on how to create, manage and package content on social media platforms for income generation.
More than 300 youths and women from Migori County have received virtual training that aimed to increase digital economy literacy.
Okeyo said that the digital literacy programme under the theme ‘Where ideas grow’ was trailed to equip youth and women on how to monetise their skills in social media and digital economy platforms.
The programme also tackled how social media starters can grow followers to reach a threshold that can help them generate income, have media visibility and create brand awareness.
She urged both the county and national governments to partner with like-minded digital companies and help create more infrastructure that can enable digital literacy at the grassroots level.
‘Digital economy is the way for youth to address literacy levels, improve their living standards and create employment in the country,’ said Okeyo.
The official encouraged the youth not to only use social media as an entertainment tool but to use it to generate income and empower themselves economically.
Peter Ologi, a freelance journalist and one of the beneficiaries of the programme, said that the training will enable him to sharpen his digital skills.
Most of my Journalism work is online and the course will enable me to market my Journalism content online, create more followers and earn a decent income, noted Ologi.
The Kenyan government created digital platforms like Ajira to help the youth attain online money-making skills through coaching and guidance by digital economy experts.
Source: Kenya News Agency