Automobili Lamborghini’s “The Epic Road Trip” nears its destination with commemorative collectible celebrating the brand’s 60th anniversary

After 7 months of exclusive NFT drops, existing customers will receive a custom collectible to celebrate the iconic supercar manufacturer’s diamond jubilee.

Sant’Agata Bolognese, March 09, 2023 (GLOBE NEWSWIRE) — Automobili Lamborghini has nearly reached the end of “The Epic Road Trip”, an 8-month journey that culminates in a momentous milestone: the legendary brand’s 60th anniversary.

Developed in partnership with INVNT.ATOM™  and Web3 Pro, The Epic Road Trip invites owners and enthusiasts to collect the ultimate set of digital memorabilia to unlock utilities and experiences – including the opportunity to be one of the first to preview the latest Lamborghini model before it’s released to the public.

Collectors of “The Epic Road Trip” will also be rewarded with a variety of utilities and experiences, depending on their level of ownership:

  • Access to Collectors-only Discord community/channel
  • Exclusive mobile and desktop wallpapers
  • Centro Stile sketch from Mitja Borkert, Head of Design
  • GLB file for Lamborghini consumers to experience in the metaverse
  • An intimate VIP tour of the Lamborghini Sant’Agata headquarters
  • Exclusive first look at the latest Lamborghini model

As the 60th anniversary approaches, Lamborghini will leverage this opportunity to bring together in celebration both Lamborghini customers and “The Epic Road Trip” asset holders. “Lamborghini’s commitment to innovation extends beyond our super sports cars and into all aspects of our business – specially as we reach younger generations,” says Christian Mastro Marketing Director of Automobili Lamborghini. “The Epic Road Trip is the latest example of our unconventional approach which has powered us for six decades. As we celebrate 60 years of forward looking attitude, we want to reward customers and fans of the past, present, and future for their loyalty — giving them the chance to get further involvement and connection with the Brand.”

Lamborghini will commemorate the milestone with a 60th-anniversary digital collectible. Those visiting Lamborghini dealerships or attending IRL anniversary celebrations can scan a QR code to claim. At the same time, the commemorative collectible will be airdropped to “The Epic Road Trip” collectors who have purchased 2 or more NFTs across Drops 1 through 8.

In addition, all holders of the commemorative NFT will receive token-gated access to an exclusive, AMA-style session with senior Lamborghini executives discussing Lamborghini’s past, present, and future.

The final drop of “The Epic Road Trip” begins March 20th – 23rd, with the last opportunity for collectors to reach the finish line at Lamborghini NFT Marketplace.

While “The Epic Road Trip” will be concluding soon, this is only the beginning of Lamborghini’s Web3 journey as they continue to develop innovative engagement platforms that deepen their relationship with customers and fans which capture the essence of what it means to be a member of the Lamborghini community.

Photos and videos: media.lamborghini.com
Hype Reel of the campaign to date

Media kit (hi-res photos and bios)

Information on Automobili Lamborghini: lamborghini.com

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About Automobili Lamborghini’s “The Epic Road Trip”

Automobili Lamborghini, together with Web3 Pro and INVNT.ATOM, invite fans, collectors, and enthusiasts to be a part of The Epic Road Trip, a series of digital collectibles that unlock utilities, and experiences – including the opportunity to be one of the first to preview a new Lamborghini model. The collection consists of four NFTs released each month for 8 months, across 4 consecutive days, each available to purchase for 24 hours only. All base collectible NFTs will be limited to an edition of 1,963 and the fourth rare NFT will be available in a limited edition of 63 units. At the very end of the campaign, only those who have acquired all the monthly NFTs issued – either the three base NFTs or three base plus the limited edition – will receive a special NFT revealing the next Lamborghini model.

About INVNT.ATOM™

INVNT.ATOM, part of [INVNT GROUP] THE GLOBAL BRANDSTORY PROJECT™, is an innovation and brand experience agency devoted to helping global brands chart a course, navigate, activate, and create new opportunities at the digital frontier of Web3. Based in Singapore, the collective of strategists, marketers, creators, programmers, matchmakers, and thought leaders, turn strategies into stories and stories into experiences, that engage communities on the global stage. For more information about INVNT.ATOM, visit: www.invntatom.com.

About [INVNT GROUP]™

[INVNT GROUP] was established as an evolution of the founding global live brand storytelling agency INVNT. Led by President and CEO, Scott Cullather, [INVNT GROUP], THE GLOBAL BRANDSTORY PROJECT™ represents a portfolio of disciplines designed to help forward- thinking organizations innovate and impact audiences everywhere. The GROUP consists of modern brand strategy firm, Folk Hero; creative-led culture consultancy, Meaning; production studio & creative agency, HEVĒ; events for colleges and universities, INVNT Higher Ed; digital innovation division, INVNT.ATOM; creative multimedia experience studio, Hypnogram; and the original live brand storytelling agency, INVNT. For more information visit www.invntgroup.com.

About Web3 Pro™

Since 2018, Web3 Pro has been a pioneer in developing innovative technologies that enables enterprise brands, creative agencies, marketing agencies, and their clients to harness the power of Web 3.0, community-based marketing. Our platforms, including the NFT PRO white-label marketplace and HUB engagement platform, are designed with the end customer in mind, which enables successful campaigns and strategies that boost important revenue, engagement, and marketing-related key performance metrics. For more information about Web3 Pro, visit: www.web3pro.com.

Attachment

For “The Epic Road Trip” campaign & press inquiries:
Paola Cracknell
pcracknell@invnt.com

For [INVNT GROUP] and INVNT.ATOM press inquiries:
Jhonathan Mendez de Leon
jmendezdeleon@invnt.com

For Web3 Pro press inquiries:
Bekkah Frisch
bekkahf@web3pro.com

GlobeNewswire Distribution ID 8785335

WHO expands health services support for vulnerable populations in the northeast?

Maiduguri – 9 February, 2023 – The humanitarian support provided by the World Health Organization (WHO) in northeast Nigeria has continued to aid the displaced and vulnerable populations with access to emergency life-saving health services.

Falmata Bukar, a 60-year-old woman residing in Dikwa Local Government Area (LGA), in Borno state, is glad to be alive after contracting cholera in December 2022.

“I was alone at home when I started stooling and vomiting. After some hours, I felt weak and lost consciousness. My family and neighbours were unaware of my predicament. I was discovered by the community mobile health team that was going from door-to-door, conducting, and raising awareness about epidemic-prone diseases”, she says.

The mobile team quickly set up an intravenous fluid (IVF) to rehydrate Mrs Bukar and later referred her to a health facility in the community for further treatment.

“I am grateful for the help received from the mobile team which saved me. I might have died,” she notes.

The community mobile health team is known as the WHO-supported mobile health team. They are a group of medical professionals trained by the WHO to provide urgently needed essential health services to vulnerable and displaced populations as well as the host communities.

For Aisha Usman, residing in Song LGA of Adamawa state, the timely intervention of the mobile health team ensured she had a specialized delivery.

The 25-year-old’s home settlement is classified as hard-to-reach which means it is located at least seven kilometers away from the Primary Healthcare Center (PHC). Fortunately for Aisha, the WHO-supported mobile health team was in her community, providing health services to pregnant women and immunization services to eligible children when she went into labour.

“The health workers assisted with the delivery of my son. After his birth, they gave him the necessary vaccines (Oral Poliovirus Vaccines (OPV-0), Bacille Calmette-Gueri (BCG), and Human Papillomavirus Vaccines (HPV-0).

I’m excited to have my baby and grateful to the team for their assistance and will follow their advice on how to keep my family safe and make sure my children complete their vaccination schedules,” she says.

Mobile health intervention programme

The mobile health intervention programme implemented in Borno, Adamawa, and Yobe States (BAY) is one of the humanitarian responses conducted by WHO to reach the underserved communities in the region with quality and emergency life-saving services.

In the last six years, WHO has been collaborating with the BAY state governments to provide humanitarian health services to resolve health challenges, stemming from the humanitarian crisis in the region.

WHO declared the humanitarian situation in the northeast at grade 3, owing to its gravity and impact on public health that put intense pressure on healthcare services in the affected communities?

Government’s appreciation

Appreciating the support of WHO to government, the Director of Public Health, Borno State Ministry of Health, Dr Goni Abba, notes that WHO’s involvement has strengthened the health systems.

He explains that through capacity building for healthcare workers and the deployment of mobile health teams, the under-served populations in hard-to-reach areas are being provided with the needed emergency health services, irrespective of their locations.

“The commitment of the WHO technical team to disease outbreak response, and piloting ways to reach the affected populations with basic life-saving interventions is laudable,” says Dr Abba.

Similarly, the Adamawa state Executive Chairman of the Agency, Dr Suleiman Bashir, commends the WHO for its support.

“The interventions are numerous – from outbreak prevention, disease control, mental health services, Gender Base Violence, and basic life-saving interventions through the mobile health hard-to-reach team,” he stresses.

Giving the overview of the 2022 WHO aid activities in the BAY, the WHO northeast Emergency Manager, Dr Beatrice Muraguri, says the interventions were made possible with funds from donors – including, the United States Agency for International Development, European Civil Protection and Humanitarian Aid Operations, governments of Germany, the Netherlands, the Nigerian Humanitarian Funds, and the Contingency Fund for Emergencies and others.

“WHO is committed to championing better and quality health for all in every emergency setting. The generous funds from our partners make it possible to continue assisting the vulnerable and hard-to-reach populations with essential health services, including Non-Communicable Diseases,” Dr Muraguri explains.

WHO-supported Interventions

As part of the WHO’s commitment to improving lives, the WHO in the BAY states has built the capacities of almost 2,300 healthcare workers, including partners, to respond to outbreaks of epidemic-prone diseases and other health hazards.

From January to December 2022, WHO reached an estimated 1,762,874 million people with strategic health care interventions; 778,081 people with access to health care (consultations and treatment for minor illnesses); 672,780 children were vaccinated against childhood illnesses; 238,351 provided with vitamin A supplements; 73,662 pregnant women supported with antenatal care services to reduce maternal morbidity and mortality.

Addressing malnutrition, 400,000 children 6-59 months were screened for Mid-Upper Arm Circumference (MUAC) and 10,000 cases were referred to a nearby treatment centre.

Furthermore, 86,585 women and girls were sensitized about gender-based violence and its consequences on health; 1,842 GBV survivors were provided with GBV first-line support while 146 survivors were referred to PHCs for further management.

A total of 32,215 patients also accessed treatment for mental health conditions, including epilepsy/seizure disorder, psychotic disorders, and mental retardation. WHO donated medical supplies for cholera outbreak intervention and mental health drugs while an estimated 1,738,400 persons were reached with integrated health risk messages.

Source: World Health Organization. Africa

Ambassadors’ term to last three, four years

Luanda – The Angolan President, João Lourenço, said on Thursday in Luanda that the term of ambassadors appointed to a country will be of three to four years, thus changing the current practice of indeterminate diplomatic mission term.

“We’ve already had Angolan ambassadors that remained in the same country two decades (…)”, said the president, stressing that this had to be corrected.

According to the Angolan Head of State, who was speaking at the swearing-in ceremony of sixteen newly appointed ambassadors, such a periodical rotation in the diplomatic sector was overdue in Angola, since this is what is normal in other countries.

According to him, the Angolan diplomacy as of late has been recording great dynamics, which is recognised by all.

João Lourenço went on to underscore that the Head of State and the Foreign Affairs minister have been playing their part, so it is expected that ambassadors do their best to promote a good image of Angola, attract foreign private investment and international tourism into the country.

“The mission was just given to you, so I hope you fulfil the missionwith success”, wished the Angolan Head of State to the ambassadors he appointed last Tuesday.

The president swore in the following diplomats:

1. Alfredo Dombe, for the post of Extraordinary and Plenipotentiary Ambassador of the Republic of Angola to the Kingdom of Spain;

2. Azevedo Xavier Francisco, Ambassador Extraordinary and Plenipotentiary of the Republic of Angola to the Republic of Argentina;

3. Carlos Alberto Saraiva de Carvalho Fonseca, Extraordinary and Plenipotentiary Ambassador to the Vatican State;

4. Cecília Caldeira da Conceição Rosário, Extraordinary and Plenipotentiary Ambassador to the Kingdom of Sweden;

5. Clemente Pedro Francisco Camenha, Extraordinary and Plenipotentiary Ambassador to the Republic of India;

6. Eustáquio Januário Quibato, Extraordinary and Plenipotentiary Ambassador to the Republic of Guinea Conakry;

7. Fidelino de Jesus Florentino Pelinganga, Extraordinary and Plenipotentiary Ambassador to the Republic of São Tomé and Príncipe;

8. Francisco José da Cruz, Extraordinary and Plenipotentiary Ambassador and Permanent Representative at the United Nations in New York;

9. Isabel de Jesus da Costa Godinho, Extraordinary and Plenipotentiary Ambassador to the Republic of Austria and Permanent Representative to the United Nations and other international organizations in Vienna;

10. José Bamókina Zau, Extraordinary and Plenipotentiary Ambassador to the Federal Republic of Nigeria;

11. José Luís de Matos Agostinho, Extraordinary and Plenipotentiary Ambassador to the Republic of Equatorial Guinea;

12. Júlio Belarmino Gomes Maiato, Extraordinary and Plenipotentiary Ambassador to the United Arab Emirates;

13. Manuel Eduardo dos Santos da Silva Bravo, Extraordinary and Plenipotentiary Ambassador to the Federative Republic of Brazil;

14. Maria de Jesus dos Reis Ferreira, Extraordinary and Plenipotentiary Ambassador to the Portuguese Republic;

15. Maria Filomena Lobão Telo Delgado, Extraordinary and Plenipotentiary Ambassador to the Swiss Confederation;

16. Miguel César Domingos Bembe, Extraordinary and Plenipotentiary Ambassador to the Federal Democratic

Vice-governors take oath

In the same ceremony, the president also swore in two vice-governors, namely Angelino Edmundo Elavoco for Huambo Province, and Luzia da Silva Bartolomeu José for Cuanza Norte Province.

Source: Angola Press News Agency